Financial Education for Securities, Banking, & Insurance Professionals.

The Best Financial Services Textbooks Available

The American College, premier publisher of distance-learning materials for the financial services field, has created a wide range of textbooks and other learning materials on general financial planning, life insurance, estate planning, income taxation, retirement planning, pension administration, health care, employee benefits, executive compensation, and more.

Used by colleges and universities across the country, these practical resources are researched and written by The American College faculty and are continually updated to reflect the dynamically changing financial services industry.

Note for American College Students

If you are an American College student in any program except graduate-level courses, your course tuition includes your textbooks and these are automatically ordered for you when you register.

College and University Bookstores and Other Students

You can browse our available books by using the links below and selecting the subject of the book you'd like to view. You can order books from The American College by clicking here.

Corporate Customers

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Ethics for the Financial Services Professional


Ronald F. Duska
Julie Anne Ragatz

In this age of hedge fund failures, the mortgage market collapse, and corporate meltdowns, the financial planner's desk becomes a major point where the professional can either choose to advise, correct, or facilitate an ethical misstep. The financial services market is huge, encompassing banks, securities firms, insurance companies, mutual fund organizations, investment banks, pension funds, and mortgage lenders-essentially any company doing business in the financial arena. In addition, it is filled with a bewildering array of areas to master, ranging from sophisticated products to sales techniques. Learn how to be exceedingly clear on how to provide ethically for client needs and why the financial services professions exist.

5th edition, ©2013

Price: $65

Item Code: FA290-05-1

Programs of Study
Centers of

Insurance Education

Registered Health Underwriter®

(Health Insurance)


Chartered Healthcare Consultant®

(Healthcare Specialty)


Registered Employee

Benefits Consultant

(Employee Benefits)


Chartered Leadership Fellow®

(Field or Agency Leadership)


Life Underwriter Training

Council Fellow

(Insurance Skills)


Chartered Life Underwriter®

(Insurance Specialty)

Financial Planning

Chartered Financial Consultant®

(Advanced Financial Planning)


Certification Education

(Financial Planning)


Chartered Advisor for

Senior Living®

(Retirement Income Education)


Financial Services Specialist

(Financial Services Basics)


Chartered Advisor

in Philanthropy®



Retirement Income

Certified Professional

(Retirement Income)

Graduate Degrees

Master of Science in Management

(Executive Leadership)


Master of Science in

Financial Services

(Advanced Financial Planning)