Financial Education for Securities, Banking, & Insurance Professionals.
The Best Financial Services Textbooks Available
The American College, premier publisher of distance-learning materials for the financial services field, has created a wide range of textbooks and other learning materials on general financial planning, life insurance, estate planning, income taxation, retirement planning, pension administration, health care, employee benefits, executive compensation, and more.
Used by colleges and universities across the country, these practical resources are researched and written by The American College faculty and are continually updated to reflect the dynamically changing financial services industry.
If you are an American College student in any program except graduate-level courses, your course tuition includes your textbooks and these are automatically ordered for you when you register.
You can browse our available books by using the links below and selecting the subject of the book you'd like to view. You can order books from The American College by clicking here.
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Financial Planning: Process and Environment
EditorsCraig Lemoine
Don A. Taylor
Provides an overview of the financial planning process, including communication techniques, ethics, risk tolerance, time-value-of-money concepts, financial planning applications, regulatory issues, and the legal and economic environment for financial planning. The student will gain an understanding of the role and responsibilities of a financial planner, along with some analytical skills to aid in financial decision-making.
4rd edition, ©2011
Price: $120
Item Code: HS300-4
Financial Planning Applications
AuthorCraig Lemoine
Uses case analysis to integrate planning techniques, tools and products covered in prior courses. Provides practical experience in analyzing and solving realistic financial problems of individuals and business. Includes cases that range from simple fact patterns and basic documents to complex situations involving not only personal financial problems, but also financial problems associated with businesses, business ownership and estate planning.
23rd edition, ©2012 (Revising 1/1/13)
Price: $120
Item Code: HS332-23
Foundations of Financial Planning: An Overview
AuthorsEd Worsham
Allen McLellan
Provides an overview of the major components that make up a comprehensive financial plan, including the six-step planning process, insurance planning, risk management, employee benefits planning, investment planning, income tax planning, retirement planning and estate planning. The course also covers Social Security and Medicare and their importance as the foundation of a client’s financial plan.
3rd edition, ©2012
Price: $65
Item Code: FA262-3
Foundations of Financial Planning: The Process
AuthorAllen McLellan
Guides the financial planning advisor through the eight steps of the selling/planning process, including identifying markets and prospects, communications skills needed to approach clients, information gathering through fact finding, analyzing the information, developing and presenting the financial plan and implementing and servicing the plan. Time-value-of money, financial risk tolerance, asset allocation and financial planning applications are also covered.
2nd Edition, 2010
Price: $65
Item Code: FA263.02.1
