Financial Education for Securities, Banking, & Insurance Professionals.

The Best Financial Services Textbooks Available

The American College, premier publisher of distance-learning materials for the financial services field, has created a wide range of textbooks and other learning materials on general financial planning, life insurance, estate planning, income taxation, retirement planning, pension administration, health care, employee benefits, executive compensation, and more.

Used by colleges and universities across the country, these practical resources are researched and written by The American College faculty and are continually updated to reflect the dynamically changing financial services industry.

Note for American College Students

If you are an American College student in any program except graduate-level courses, your course tuition includes your textbooks and these are automatically ordered for you when you register.

College and University Bookstores and Other Students

You can browse our available books by using the links below and selecting the subject of the book you'd like to view. You can order books from The American College by clicking here.

Corporate Customers

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Financial Planning: Process and Environment


Craig Lemoine
Don A. Taylor

Provides an overview of the financial planning process, including communication techniques, ethics, risk tolerance, time-value-of-money concepts, financial planning applications, regulatory issues, and the legal and economic environment for financial planning. The student will gain an understanding of the role and responsibilities of a financial planner, along with some analytical skills to aid in financial decision-making.

5rd edition, ©2013

Price: $120

Item Code: HS300-5

Financial Planning Applications


Craig Lemoine

Uses case analysis to integrate planning techniques, tools and products covered in prior courses. Provides practical experience in analyzing and solving realistic financial problems of individuals and business. Includes cases that range from simple fact patterns and basic documents to complex situations involving not only personal financial problems, but also financial problems associated with businesses, business ownership and estate planning.


24th edition, ©2013

Price: $120

Item Code: HS332-24

Foundations of Financial Planning: An Overview


Ed Worsham
Allen McLellan

Provides an overview of the major components that make up a comprehensive financial plan, including the six-step planning process, insurance planning, risk management, employee benefits planning, investment planning, income tax planning, retirement planning and estate planning. The course also covers Social Security and Medicare and their importance as the foundation of a client’s financial plan.

3rd edition, ©2012

Price: $65

Item Code: FA262-3

Foundations of Financial Planning: The Process


Allen McLellan

Guides the financial planning advisor through the eight steps of the selling/planning process, including identifying markets and prospects, communications skills needed to approach clients, information gathering through fact finding, analyzing the information, developing and presenting the financial plan and implementing and servicing the plan. Time-value-of money, financial risk tolerance, asset allocation and financial planning applications are also covered.


2nd Edition, 2010 (Due to Revise April 1, 2014)

Price: $65

Item Code: FA263.02.1

Programs of Study
Centers of

Insurance Education

Registered Health Underwriter®

(Health Insurance)


Chartered Healthcare Consultant®

(Healthcare Specialty)


Registered Employee

Benefits Consultant

(Employee Benefits)


Chartered Leadership Fellow®

(Field or Agency Leadership)


Life Underwriter Training

Council Fellow

(Insurance Skills)


Chartered Life Underwriter®

(Insurance Specialty)

Financial Planning

Chartered Financial Consultant®

(Advanced Financial Planning)


Certification Education

(Financial Planning)


Chartered Advisor for

Senior Living®

(Retirement Income Education)


Financial Services Specialist

(Financial Services Basics)


Chartered Advisor

in Philanthropy®



Retirement Income

Certified Professional

(Retirement Income)

Graduate Degrees

Master of Science in Management

(Executive Leadership)


Master of Science in

Financial Services

(Advanced Financial Planning)