Wealth Management Certified Professional®

The modern way to manage wealth.

The WMCP® delivers a comprehensive introduction to goal-based personal wealth management. Moving beyond simple investment management, the WMCP® helps advisors transform modern investment theory into applied knowledge that brings a new level of value to client relationships. WMCP® is designed for advisors serving a global marketplace where mass-affluent and high-net-worth individuals seek professionals with a true understanding of their unique needs and goals.



Wealth Management Certified Professional

What you will learn
Deep knowledge. Goal-based. Wealth management redefined.

The WMCP® program takes learners beyond selecting investments by taking a deep dive into the specialized knowledge needed to build a long-term wealth management plan through advanced strategies that effectively meet client financial goals. Advisors with WMCP® have extensive knowledge of personal wealth and investment management, including portfolio theory, mastery of investment tools, and advanced wealth management strategies.

Topics covered in WMCP® include tax rules, financial products, behavioral finance, household portfolio theory, asset allocation, and more. Delivered through state-of-the-art digital coursework, the WMCP® program leverages transformative educational design to cement learning for the long-term benefit of advisors. This approach makes better use of a student's time, allowing the learner to speed through the material they're comfortable with, and concentrate more on areas where building expertise is needed.

Experts in advanced planning techniques

WMCP® Designation: What You Will Learn


Required curriculum:
The WMCP® is not a series of courses, but rather a singular learning experience customized to meet the student's individual needs. Upon completion of the program, the student should be able to:

  1. Employ a goal-based process for planning and managing client wealth.
  2. Create an efficient investment portfolio.
  3. Evaluate financial instruments.
  4. Assemble a wealth management strategy.
  5. Provide solutions for complex wealth management needs.

The curriculum is addressed in four main categories:

  1. Investment Theory
  2. Investment Tools
  3. Investment Accounts
  4. Application & Strategies


Continuing education (CE) credit is now available for the WMCP® program. Complete WMCP® to receive 15 hours of CFP® CE and 30 hours of Professional Recertification Program (PRP) credit. State CE is approved or pending for WMCP®. Check the CE page for more information.

Tuition includes access to the WMCP® online learning platform and up to three final examination attempts. WMCP® does not include or require any textbooks or other study materials outside of the online learning platform.

WMCP® program cost: $2,900 spread over six monthly payments, via credit card. 

  • Pay $495 upon enrollment for immediate program access
  • Make five additional monthly payments of $481

For enrollments occurring on or before the 15th of the month, installments will be collected on the 1st of each month, for the following five (5) months. For enrollments occurring after the 15th of the month, installments will be collected on the 15th of each month, for the following five (5) months.

Save $150 on WMCP® tuition when you pay $2,750 in full at time of enrollment.

To receive the WMCP® designation, a student must successfully complete all required program content within the WMCP® learning platform (including knowledge checks, simulations), pass the final exam, meet experience requirements, and agree to comply with The American College Code of Ethics and Procedures. Participation in the Professional Recertification Program is also required.

A twelve-month program window gives students ample time to complete the coursework and prepare for the final exam. Students can schedule the final exam upon successful completion of the required content within the online learning platform. It is expected the designation coursework will take approximately six months to complete. The WMCP® program’s online learning environment will create a learning journey customized to student, provide communicated support and guidance throughout, and an intuitive dashboard for learners to continuously gauge progress through the program.  

Pioneering tools for learning and doing

WMCP® is an online, self-paced education program, which includes video lectures, interactive text and exercises, knowledge checks, behavioral self-checks, practice exams, and advanced practical simulations. A pre-routing assessment will create a customized learning path that will self-adjust as the student progresses through the material. Learners are provided constant feedback on their application of concepts and given steps to take to improve performance.

The program will conclude with a four-hour, 150-question exam (the four hours will include a short break).

Program content can be accessed from your computer or tablet. View the WMCP® program system requirements here.

WMCP® Program Contributors:

David Blanchett, PhD, CFA®, CLU®, ChFC®, CFP®
Adjunct Faculty
Morningstar Investment Management LLC

Chia-Li Chien, CFP®, PMP
Succession Strategist & Program Director
Value Growth Institute

C.W. Copeland, PhD
Assistant Professor of Insurance
The American College of Financial Services

Benjamin F. Cummings, PhD, CFP®
Associate Professor of Behavioral Finance
The American College of Financial Services

Philip Cubeta, MSFS, CLU®, ChFC®, CAP®
Sallie B. and William B. Wallace Chair in Philanthropy
Assistant Professor of Philanthropy
The American College of Financial Services

Sophia Duffy, JD, CPA
Associate Dean
Assistant Professor of Business Planning
The American College of Financial Services

Todd Erkis
Visiting Professor, Haub School of Business
St. Joseph's University

Michael Finke, PhD, CFP®
Dean and Chief Academic Officer
The American College of Financial Services

Todd Fithian
Managing Partner
The Legacy Companies, LLC

Gerald J. Herbison, DBA, ChFC®, CASL®, CFP®, CLF®
Assistant Professor of Management
Director of the CLF® Program
The American College of Financial Services

Jamie Hopkins, Esq., MBA, LLM, CLU®, RICP®
Co-Director, New York Life Center for Retirement Income
Larry R. Pike Chair in Insurance and Investments
Associate Professor of Taxation
The American College of Financial Services

John Howe, PhD, CFA®
Chair, Department of Finance
University of Missouri

Robert R. Johnson, PhD, CFA®, CAIA®
President and Chief Executive Officer
Professor of Investments
The American College of Financial Services

Michael Kitces, MSFS, MTAX, CASL®, CLU®, CFP®, ChFC®, REBC®, RHU®
Partner & Director of Wealth Management
Pinnacle Advisory Group
Nerd’s Eye View at Kitces.com

Theodore T. Kurlowicz, JD, LLM, CAP®, ChFC®, CLU®
Charles E. Drimal Professorship in Estate Planning
Professor of Taxation
The American College of Financial Services

Craig Lemoine, PhD, CFP®
Director, Financial Planning Program
Assistant Professor 
The University of Illinois

Jeffrey Levine, CPA®, CFA®
Managing Director
Thomas Capital Group

David Littell, JD, ChFC®
Co-Director, New York Life Center for Retirement Income
Joseph Boettner Chair in Research
Professor of Taxation
The American College of Financial Services

Kevin M. Lynch, MBA, CFP®, ChFC®, CLU®, RHU®, REBC®, CASL®, CAP®, CLF®, LUTCF, FSS, RICP®
Faculty Instructor
The American College of Financial Services

Laraine McKinnon

Kirk Okumura, MSFS, ChFC®
Academic Director, FSCP Program
The American College of Financial Services

Steve Parrish, JD, CLU®, ChFC®, RHU®
Adjunct Law Professor
Drake University

Wade Pfau, PhD, CFA®
Professor of Retirement Income
The American College of Financial Services

Julie A. Ragatz
Charles Lamont Post Chair of Ethics and the Professions
Assistant Professor of Ethics
Director of the Cary M. Maguire Center for Ethics in Financial Services
The American College of Financial Services

Ross A. Riskin, CPA/PFS, CCFC
American Institute of Certified College Financial Consultants
Assistant Professor of Accounting and Finance
Albertus Magnus College

Aaron Shackelford, CFA®
Shackelford Consulting Services

Adam Walk, PhD
Head of Investments

Christopher P. Woehrle, JD, LLM (Tax)
Guardian/Deppe Chair in Pensions and Retirement Planning
Associate Professor of Taxation
The American College of Financial Services

Walt Woerheide, PhD, ChFC®, CFP®
Frank M. Engle Distinguished Chair in Economic Security Research
Professor of Investments
The American College of Financial Services




See the student handbook and policies page for comprehensive details on refund policies, learning policies, recertification information, and more.

Review answers to some of the most frequently asked questions about WMCP®

Program Faculty

Michale Finke Chief Academic Officer
Dr. Michael Finke

Chief Academic Officer

Professor Benjamin Cummings
Dr. Benjamin F. Cummings

Associate Professor of Behavioral Finance

David Blanchett
Dr. David Blanchett

Adjunct Professor of Wealth Management

Professor Wade Pfau
Dr. Wade D. Pfau

Professor of Retirement Income

WMCP® | Wealth Management Certified Professional®

Ongoing Commitment: Carry The Shield

The American College of Financial Services is the premier educational institution dedicated to the development of financial services professionals. The College has worked tirelessly to educate our nation’s advisors, to help them raise the level of their service, and to ensure that society can rely on a profession built on trust. Graduates and designees of The American College of Financial Services have studied, have passed rigorous exams, and have proven that they not only have the technical knowledge to serve their clients, but have sworn to practice ethically and in the best interest of the people they serve. Holders of the WMCP® designation are required to complete ongoing continuing education and participate in the Professional Recertification Program. We look to our graduates, designees, students, and future leaders, to earn the trust of your clients, to represent the legacy of this institution, to proudly, “Carry the Shield.”