Planning & The New Demographics of Gender: Opportunities for a Knowledgeable Women’s Market

The American College of Financial Services
Life and Health Advisor
April 1, 2021

Women are rapidly growing their involvement in financial planning for themselves and their families, but this increase in participation also foreshadows a greater need for sound financial advice. Studies by The College and other organizations have shown that women’s financial knowledge and literacy is still lagging in key areas, including retirement planning.

Hilary Fiorella, Executive Director of The American College Center for Women in Financial Services, explores how advisors and the financial services industry at large can cater to a rising number of female clients in this article from Life and Health Advisor.