Matt Goren

Matt Goren


Matt Goren landscape

Assistant Professor of Financial Planning 

CFP® Certification Education Program Director

Areas of Expertise:

Assessment of Student Learning, Curriculum Design and Development, Financial Planning, Millennial Generation, Organizational Development and Behavior, Research

PhD, University of California Berkeley


Matt J. Goren, PhD, is Director of the CFP® Certification Education Program and an Assistant Professor of Financial Planning at The American College of Financial Services. He joined The College in July 2018, having previously served as a professor in the Financial Planning program at the University of Georgia.

Goren is an acclaimed teacher and speaker who focuses on the interplay of personal finance and psychology. His personal finance radio show and podcast, Nothing Funny About Money, was named 2018’s most outstanding consumer financial information resource by the AFCPE. The show puts a lighthearted spin on personal finance and emphasizes solution-focused thinking and action. This mindset extends to Goren’s work as a pro bono financial advisor and instructor, and he has worked with over 4,000 individuals across the United States.

Goren has provided business development and strategy consulting to dozens of organizations, ranging from small fintech startups to large land-grant universities and Fortune 500 corporations. Through this work, he has created and expanded financial literacy programs that now help thousands of students from children to seniors. In 2017, his team at the University of Georgia’s ASPIRE Clinic was named Pro Bono Advisors of the Year by Financial Planning Magazine.

He received his doctorate in psychology from the University of California Berkeley in 2014 and his CFP® in 2018.


HS 300 Financial Planning: Process and Environment

HS 328 Investments

HS 333 Personal Financial Planning: Comprehensive Case Analysis

HS 347 Contemporary Applications in Financial Planning