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Wealth Management Certified Professional®

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Best For

Financial professionals seeking expertise in goal-based wealth management.


<12 Months


Study the curriculum at your own pace, engage through virtual office hours, and receive support from the nation’s preeminent wealth management thought leaders. Learn About Personal Pathway.® 

100% Virtual


Starting at  

Three-course package available for $2,795

Enroll Now Request Info
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Experience the WMCP® Program

Redefining the Value of Wealth Management

Join preeminent wealth management professor Michael Finke, PhD, CFP®, along with one of the program’s successful alums Padric Scott, WMCP®, CFP®, ChFC®, CLU®, AEP®, CAP®, CCFC for a video tour of the WMCP® Program.

Take a Tour
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Admissions Requirements

There are no prerequisite courses required to begin the WMCP® Program (other than a high school diploma or equivalent), but at least one year of experience in financial planning or a related profession is required to use the designation.

To receive the WMCP® designation, you must:
1. Successfully complete the three required courses and final exam
2. Agree to comply with The American College Code of Ethics and Procedures 

Participation in the annual Professional Recertification Program (PRP) is required to maintain the designation.

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Tuition & Scholarships

Program tuition can be paid on a per-course basis, or packaged together at a reduced rate. Tuition covers your course fees, final exam, and course materials, including:

  • Downloadable content for easy following
  • Video lectures and expert interviews
  • Practice exams and assessment questions

Individual course: $1,050
3-course package: $2,795

Scholarship opportunities for active-duty military personnel, veterans, and spouses, African American financial professionals, women, and other qualifying groups are available. Discover scholarship opportunities.

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What You'll Learn

The WMCP® Program delivers the strategic and practical framework you need to build broadly-diversified, tax-efficient portfolios aligned with your clients’ goals. The program will help you develop tools to deliver true advisor alpha.

Your learning outcomes include:

  • Employ a goal-based process for planning and managing client wealth
  • Create an efficient investment portfolio
  • Evaluate financial instruments 
  • Formulate a wealth management strategy
  • Provide solutions for complex client needs
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Course Delivery

Study the three-course curriculum at your own pace, engage through virtual office hours, and receive support from the nation’s preeminent retirement planning thought leaders and our academic advising team.

Our best-in-class program features:

  • Core curriculum on modern wealth management strategies and topics
  • Enhanced focus on behavioral finance and ethics, areas of growing importance 
  • Elite faculty of academics and researchers in wealth management
  • Modern e-learning through our Personal Pathway® experience
  • Faculty office hours with nationally-recognized academics, researchers, and practitioners
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Why Become a WMCP®?


Of those who hold College designations report higher client satisfaction.1


Wealth management designation helps professionals use an investment portfolio as a tool to meet client goals.


Top wealth management experts share expertise and insight in an accessible, dynamic e-learning format.

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The WMCP® is Right For You If:

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You Calm Client Concerns

Behavioral Finance Is Key

59% of your peers want more wealth management education, especially connected to behavioral finance. This program will help you recognize impulses and mitigate irrational decision-making.2

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You Want Access to Top Minds

Learn From the Industry’s Best

Our program includes interviews with leading figures in wealth management, including Michael Kitces, Jeffrey Levine, David Blanchett, and more. The content balances academic theory and strategic application.

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You Deliver Value Through Planning

Go Beyond Fund Selection

95% of clients expect wealth management services from their advisor and markets are volatile. Navigate them through turbulent times as a trusted partner with the right accounts, products, level of risk, and time horizon.3

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Inside the WMCP® Program

WMCP 360 Introduction to Goal-Based Planning

Introduces goal-based wealth management through a theoretical framework guided by the life-cycle model of optimal investing, borrowing, and protection.

Upon completion of this course, you’ll be able to:

  • Describe the role of wealth over a lifetime 
  • Observe investing within a life-cycle framework
  • Apply the value of a goals-based approach to investing
  • Analyze the impact of the economic environment on financial markets
  • Identify the CFP® financial planning process and evaluate strategies for managing effective client communication
  • Assess ethical practices and financial regulations
  • Implement a goal-based process for planning and managing client wealth

WMCP 361 Efficient Investment Portfolios

Explains modern investment theory and provides an overview of financial instruments used to build efficient goal-based portfolio strategies for individual investors.

Upon completion of this course, you’ll be able to:

  • Explain statistical concepts and how they can be incorporated in portfolio construction and wealth management
  • Apply modern investment theory to portfolio construction and wealth management
  • Demonstrate how to construct an efficient household portfolio
  • Analyze how portfolio strategies help clients meet spending goals
  • Characterize the types of fixed-income instruments available
  • Differentiate the types of equity instruments available
  • Assess the different types of diversified securities available and evaluate how they fit in an efficient portfolio
  • Evaluate other financial instruments and decide how they can be incorporated with other types of investments to create an efficient portfolio

WMCP 362 Strategic Wealth Management

Provides an overview of applied goal-based wealth management strategies.

Upon completion of this course, you’ll be able to:

  • Identify the role of taxes on portfolio and wealth management decisions
  • Observe the relative benefit of tax-sheltered accounts
  • Implement solutions for complex wealth management needs
  • Integrate strategies for meeting estate planning goals
  • Examine strategies for meeting charitable planning goals
  • Evaluate the planning needs of business owners and executives
  • Review areas of financial planning that require specialized financial expertise
  • Formulate a wealth management strategy
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Just building portfolios is the past, but WMCP® has set me up to expand my expertise and my services now and in the future. It’s about your clients, their family, their business, their legacy.

Lee Williams


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The terrific WMCP® Program should be mandatory material for all advisors. I simply cannot imagine a better program to help me move forward in my advisor practice and elevate my knowledge.

Robert Edry


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The value in the WMCP® Program is that it combines goal-based planning with investment management. The program was an easy way to enhance my skills and bring more expertise to my clients without worrying about scheduling for an in-person class.

Morgan Marlin



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WMCP® Program: See Where We Stand

Save time with a quick view of how our WMCP® Program stacks up against other wealth management education programs.

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WMCP® Program: See Where We Stand

Save time with a quick view of how our WMCP® Program stacks up against other wealth management education programs.

The American College of Financial Services logo


Wealth Management Certified Professional® (WMCP®)

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WMSSM Wealth Management SpecialistSM

Investments & Wealth Institute -  RMA® Retirement Management Advisor® logo


CIMA® Certified Investment Management Analyst®


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Structured or Flexible? You Decide

Personal Pathway®

You get to decide which learning model works best for you. Choose from a more structured learning path guiding you from week to week or a flexible learning format allowing you to study at your own pace and potentially take your exam faster.

Learn More
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Learn From the Leaders in Modern Wealth Management

Michael Finke

Michael Finke


Professor of Wealth Management, WMCP® Program Director, Director for the Granum Center for Financial Security, Frank M. Engle Distinguished Chair in Economic Security

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David Blanchett


Adjunct Professor of Wealth Management
Co-host of Wealth, Managed Podcast

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Wade D. Pfau


Professor of Practice

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There’s Even More to Explore

Download the Brochure

Read more about the WMCP®

Access the Program Demo

Hear from a peer, a professor, and take a tour

View a Competitive Analysis

See where the WMCP® stands compared to other wealth management programs

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WMCP® Program FAQs

The Wealth Management Certified Professional® (WMCP®) is an industry-renowned education program built by over 25 top industry leaders that provides students applicable knowledge they can share with their clients immediately. Building off the momentum of WMCP®, The College has separated the single 12-month class into three smaller, more approachable courses and modernized the program delivery model to allow students to learn on the go, wherever they are.  

Effective July 1, 2022, the redesigned WMCP® Program has been updated and enhanced in three ways:

Curriculum structure – Instead of one 12-month course, the designation will now consist of three smaller courses designed to be completed in a shorter time frame, allowing students to approach the content in smaller pieces with breaks between classes when needed. The move from a one-course to three-course structure reduces barriers to designation adoption by allowing students to fit the courses into a schedule that fits their lives. The revised WMCP® also provides transfer credits toward the Chartered Financial Consultant® (ChFC®) and CFP® Certification Education Programs allowing for a seamless transition into the designations curricula.

Brightspace learning management system – A streamlined modern online teaching experience students can access from any device, including mobile.

Personal Pathway® learning model – The WMCP® curriculum is now delivered through The College’s Personal Pathway® learning model that features interactive learning activities and structured lessons while allowing students to go at their own pace.

Students can enroll in the program at any time. Upon enrollment, students receive the current month of their enrollment plus 16 additional weeks to complete each class. The first 10 weeks are for students to review all materials and complete their course requirements. Students will prepare for their final exam in the following two weeks and use the final four weeks to schedule and take their exam. Like other Personal Pathway® courses, students who finish their coursework ahead of time are able to schedule and take their exams earlier, providing individuals with the opportunity to work at their own pace. Each course will provide three credits, maintaining the previous nine-credit program layout.

Each course consists of:

  • Graded knowledge checks (5% of grade)
  • Two graded case studies (10% total, 5% each)
  • One 100-question final proctored exam (85%)
  • Live, optional monthly webinars with faculty to help students achieve success

Students must complete the required coursework to sit for their final exam, but that coursework also counts toward the final course grade and reduces the stress of one, high-stakes exam.

WMCP® students receive timely information, taught by top industry thought leaders, that will be readily applicable to their clients. The original 12-month program was a big commitment for many of our students. By offering our new WMCP® Program as a three-course curriculum, students will now have the flexibility to move at their own pace. If a student wishes to complete their first course but wants to wait to enroll in their next course, they now have the option to do so.

WMCP® courses have been redesigned for modular-based content that provides students with a structured learning environment. Each course will consist of online reading material, videos, lesson reviews, knowledge checks, two case studies that are graded by class instructors and designed to provide feedback, and practice exams to prepare students for the final exam. The new WMCP® Program will also contain new content that was not available in the one-course program.

The new WMCP® Program will also allow for a seamless transition to our ChFC® and/or CFP® Certification Education Program curricula.

If student completed

They may obtain transfer credit for

WMCP 360

HS 300

WMCP 361

HS 328

You will have 10 weeks to complete all required course requirements, two weeks to prepare and four weeks to schedule and take the exam. We provide a suggested 10-week coursework timeline for each course, however you may work at your own pace and finish faster

Any student enrolled in the legacy, single course version of the WMCP® Program should seek guidance from the WMCP® Academic Advising team at WMCPadvising@theamericancollege.edu.


1 The American College of Financial Services Designation Outcomes Study. 2017.

2 The American College of Financial Services RIA Growth and Specialized Knowledge Survey. 2022.

3 Spectrem Group Wealthy Investor Series: Wealth Management Redefined. 2021.