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Stand Out With Specialization

A new consumer campaign is showing prospective clients the value of College designations — and the expertise behind them.

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From the President

Inside the New Campaign

College President and CEO George Nichols III, CAP®, explains the impetus behind The College’s efforts to educate consumers on the value of your designations and how we continue to support your professional growth.

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How The College Deepens Your Expertise

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Designation Outcomes

Elevate Your Expertise

FUSE Research Network's 2024 Designation Outcomes Study demonstrates the connection between College designations and enhanced professional success.

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Advisory Services Study

Discover Value of Planning

Our 2025 Advisory Services Study is clear: comprehensive financial planners fare better than investment managers across market cycles.

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Specialize For Scale

Pick Your Path to Success

Seeking a specialized financial planning designation, but don’t know which one? Take an interactive journey that matches your career ambitions to specific programs.

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Ready to Take Your Next Step?

Specialization is your key to success. Get started with the program of your choice now by requesting more information here or by enrolling with promo code SPECIALIZEIN25 to save 30% on your first course!

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The knowledge I got from The American College of Financial Services is incredible, and it has definitely elevated me in the eyes of my clients. The education speaks for itself.

Adam Saubel, CFP®, ChFC®, CLU®, RICP®, ChSNC®, CAP®, CLTC®

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The American College of Financial Services is the preeminent choice for financial professionals looking to enhance their knowledge and benefit their clients and communities.

Jeff Weronick, MBA, CFP®, ChFC®

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Most every client wants their advisor to help mitigate their lifetime of taxes. The TPCP® Program broadened my knowledge to serve them, whether clients are in the accumulation, work-optional, or retirement phase.

Wendy Dudley, TPCP®, ChFC®

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The difference between having a $900,000 nest egg and having maybe more than $3 million in the bank can sometimes be as simple as a few small adjustments — and that’s the knowledge the RICP® designation has given me.

Terry Parham, MSFP, CFP®, ChFC®, CLU®, RICP®, WMCP®

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The CLU® Program deepened my expertise and confidence as a life insurance professional. It's practical, rigorous, and essential for anyone serious about serving clients with excellence.

Jerry Robinson, CLU®

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The CAP® Program gave me a window into the experience of not only my donors, but my peers sitting on the other side of the table as nonprofit professionals. I feel better equipped to handle the next level conversations with our clients.

Olivia Burgess, CAP®

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Resources for Alumni

Leverage Your PRP Benefits

If you’re already a College alum, recertifying your designations grants access to valuable resources to promote yourself and continue your education — including a free profile on the new YourAdvisorGuide.com!

View Benefits
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Share Your Stories

Are you a specialist serving your clients’ unique needs? We want to hear about your expertise in action. You could be featured in our consumer campaign!