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NEW RESEARCH
Financial Planners and Market Uncertainty
Advisors who focus on financial planning are better equipped to navigate clients through market volatility, yet only 40% say financial planning is their primary focus.1 See how specialized knowledge can help you advise with competence and clarity.
The Beacon for the Financial Services Profession
Client needs are changing. Markets are shifting. The industry is evolving. Since 1927, The American College of Financial Services has leaned into its mission to deliver applied financial knowledge and catalyze change.
Our Journey Together
Your Life's Work
Each day, you help clients understand financial markets and the issues that matter. Thousands of your peers partner on their path to success with us. You can too.
Outsized Outcomes For You. For Society.
200K
Students have completed at least one of The College’s professional designation, certification, or graduate degree courses.
350+
Retirement planning professionals attended The College's inaugural flagship event, Horizons 2025.
+13%
Higher growth in earnings is one of the outcomes College designees experienced over the past three years compared to advisors with no designations.
My time at The College has been amazing. The professors are experts and make complex topics easy to understand. The flexibility of the programs allowed me to balance my studies with my career, and I’ve gained practical skills that I use every day. I’d recommend it to anyone looking to grow in the financial services field.
Derek Schletzer
ChSNC®
Everyone in financial services is an educator: we educate our clients to make informed decisions for their financial futures, and therefore, we have to be educated ourselves. Enrollment in The College is one of the wisest decisions you can make to grow your knowledge and your practice.
Sherrilee Buller
CLU®
The strength of The College’s curriculum is what drew me to it, and it’s what allowed me to expand my opportunities and accelerate my career through that knowledge.
Heather Welsh
CFP®, AEP®, MSFS
The College has always been there for me, with some of the top thought leaders in the business as part of their curriculum. I don't know how else I could have gotten a world-class education in specialized financial planning knowledge without a distance learning partner like them.
Scott Winslow
MSFS, ChFC®, CLU®, RICP®, AEP®, CCFC
The College’s education has been like body armor for me. I’ll absolutely be a lifelong learner.
Terry Parham
MSFP, CFP®, ChFC®, CLU®, RICP®, WMCP®
What I learned at The American College of Financial Services gave me the confidence and knowledge to get creative with helping business owners and others in need of succession planning fund their own retirements.
Irv Rosenzweig
CFP®, ChFC®, CLU®, CRPS®, AEP®, AIF®
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Insights and Resources for What’s Happening Now
Research
Insights for Advising Through Market Uncertainty
New research from The College shows clients need an all-weather financial planner to expertly guide them through uncertainty.
June 25, 2025
Research
Retirement Longevity Planning: An Expert’s Perspective
As improving social conditions increase life spans and quality of life for many in or nearing retirement, it’s become clear your retirement longevity planning needs to catch up.
May 13, 2025
Podcasts
How to Talk to Your Clients About Retirement Income Planning
Retirement planning is the number-one area of focus for many of your clients — but the way you talk about retirement income planning with them can make or break the relationship.
July 17, 2025
Insights
Inside the One Big, Beautiful Bill: Tax Changes and Planning Opportunities
Major changes brought on by the One Big, Beautiful Bill prompt advisors to create proactive strategies around tax planning, estate planning, investing, and charitable giving.
July 16, 2025
Insights
Artificial intelligence (AI) has been making its way into many facets of life over the past several years. Learn more about how it is being used in the financial services industry.
July 14, 2025
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1 Orion Study. 2021.
2 Herbers and Company Service Market Growth Study. 2023.
3 RIA Growth and Specialized Knowledge Survey. The American College of Financial Services. 2022.