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INDUSTRY EVENT: Lehigh Valley Philanthropy Institute

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AI Ethics in Financial Services Summit

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Representation Insights

Neeraja Rasmussen Talks About AI and the Benefits It Offers to Women

In her article, Rasmussen, who serves as a member of the Advisory Council for the Center for Women in Financial Services discusses how AI will shape the future of financial advising and better address the unique circumstances faced by women.

Rasmussen speaks about the ability of AI to create better learning environments, recruit without inherent biases, offer personalized planning strategies, and more in this article.

Read on to hear what Rasmussen has to say about AI in financial services and why its use promises a bright future for women.

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Eric Ludwig

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Retirement Planning Podcasts

Shares The Retirement Income Illiterate

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In this episode of our Shares podcast, host Eric Ludwig, PhD, CFP® speaks with fellow researcher Chet Bennetts, CFP®, ChFC®, CLU®, RICP®, CLF® about some of the 2023 study’s most important takeaways and how advisors can use these insights to better partner with their clients for critical retirement planning conversations.

Chet Bennetts, CFP®, ChFC®, CLU®, RICP®, CLF® is an assistant professor of financial planning and director of the Chartered Financial Consultant® (ChFC®) and CFP® Certification Education Programs at The American College of Financial Services. With over 20 years in the financial services industry, Bennetts has served in roles from customer service, to being a financial planner, to managing 80 advisors in over five states. After serving in the Marine Corps for over eight years, both active and reserve, Bennetts was medically discharged when he returned from Iraq in 2005. In staying connected with the military communities, he serves as an on-demand DoD contractor, providing free financial counseling and planning services to service members and their families. His research focus and passion is in the area of behavioral finance — specifically how financial wellbeing affects physical and psychological wellbeing — among service members and veterans.

Any views or opinions expressed in this podcast are the hosts’ and guests' own and do not necessarily represent those of The American College of Financial Services.


 

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About The College News

College News Roundup April 15, 2024

Nasdaq | Actionable Outcomes for Advisors and Clients
April 19, 2024

Kaylee Ranck, PhD, director of College research, Eric Ludwig, PhD, CFP®, director of the American College Center for Retirement Income, Jennifer McCauley-Weiss, MBA, RICP®, CLU®, vice president and head of annuity services and marketing at New York Life Insurance Company, and Jamie Hopkins Esq., LLM, CFP®, ChFC®, CLU®, RICP®, chief executive officer of Bryn Mawr Capital, join Jill Malandrino on Nasdaq TradeTalks to discuss the knowledge gaps and behaviors around areas such as social security, long term care, life expectancy, and actionable outcomes for advisors and clients.


Financial Advisor | Beyond The Alphabet Soup: What Advisors Need To Know About Medicare
April 17, 2024

Steve Parrish, JD, RICP®, CLU®, ChFC®, AEP® discusses the benefits and drawbacks of certain types of Medicare options and how today’s advertising surrounding these benefits can sometimes be misleading to clients.

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INDUSTRY EVENT: InvestmentNews Awards

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INDUSTRY EVENT: InvestmentNews Women Advisor Summit

Sarah McSpiritt

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About The College Insights

Innovating for Impact

Photo of The College founder, Dr. Solomon S. Huebner

Innovation starts with great ideas. In alignment with The College’s mission, the executive leadership team identifies and vets all ideas for new initiatives and program offerings rigorously, weighing their potential to help achieve the institution’s strategic goals. A new designation program, for example, might help us:

  1. Enhance the education experience for learners
  2. Fill voids in the financial services profession and society
  3. Advance data-informed planning and decision-making

By adhering closely to these goals and establishing measurements to track our progress toward them, we ensure The College’s ability to deliver high-quality experiences for all our constituencies.

“It is the responsibility of The College to uphold the promises we make to our students, learners, business partners, communities, and society. Assessing and reporting on our institutional effectiveness holds us accountable and allows us to be proactive and relevant in our delivery of applied financial knowledge.”

- Katie McGowan, EdD, PMP®
Vice President of Institutional Effectiveness and Impact

What’s Old is New

Innovation occurs within long-standing programs, including the one that started it all: the Chartered Life Underwriter® (CLU®)—a designation program that is continuously improved, including most recently in 2022. During the latest reporting process to maintain its institutional accreditation, The College highlighted the reimagining of the CLU® through a collaborative effort led by Program Director David F. Pierce, MSFS, MSM, MA, AEP®, CLF®, ChFC®, CLU®.

Through the collection of student and course enrollment data, the program director and faculty identified a growing downward trend, necessitating a question and call to action: What was causing the downturn in student enrollment to CLU®?

The program team turned to corporate partners and alumni to explore the issue with a survey. As this pie chart shows, the majority (68%) agreed or strongly agreed with focusing the curriculum and shortening the program.

Pie chart showing the results of how much people agree with focusing the curriculum and shortening the CLU program

From this data, the program team went to The College faculty and leadership to propose a program consisting of four core courses plus one elective, using the Personal Pathway® delivery model.

The CLU® program is now tracking the impact of this change by looking at enrollment and course persistence. We see an early spark of progress in the enrollment and persistence of students from the first to the second course, as well as positive feedback from students.

“Streamlining the CLU® program from eight to five classes was a big improvement...the program [is] so well structured, [it] provides the ease of studying and understanding how various concepts apply in real life.”

- Student, 2023 CLU® End of Program Survey

Successful, continuous improvement is the cornerstone of a strong academic institution. And that will always require assessing existing programs for relevancy and quality, and then adapting as needed.

What’s New Now

The evolution of the financial services industry also necessitates the updates of existing, and development of new programs—a process that itself benefits from recent innovation.

When the time comes to develop a new program, the process involves internal teams—including Academics, the Institute for Learning Innovation (ILI), and more—and in some cases, additional experts and partners who help The College expand our resources and what we offer.

Happening now, The College is developing a first-of-its-kind Tax Planning Certified Professional (TPCP) Program, with the leadership of renowned subject matter expert and College alumnus Jeff Levine, CFP®, CPA, PFS, CWS, AIF®, RICP®, ChFC®, BFA™, MSA.

Read the full article and learn more about The College’s innovative program offerings, including the TPCP Program, in our 2023-2024 President’s Report.

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Insurance & Risk Management Insights

Rest in Peace, Reggie Rabjohns, CLU®, ChFC®

Photo of Reggie Rabjohns

Reggie Rabjohns was a member of the Board of Trustees for nine years and of the President’s Circle for 17; he was a member of The American College Foundation Board for 18 years, and he served two years on the President’s Advisory Council as well. In recognition of his “Distinguished Service to Education and Professionalism,” Rabjohns was the 2008 recipient of the Solomon Huebner Gold Medal, and he was inducted into the Alumni Hall of Fame in 2014.

Asked about his belief in the importance of education, he said: “Part of the definition of being a professional means being committed to a lifetime of continuing education… and in our industry, it’s very rare to come across someone who isn’t a graduate of The American College.” In that vein, Rabjohns exemplified The College’s mission to uplift the profession and society.

Rabjohns often spoke of the “magic of life insurance.” At The College, we also celebrate the magic of people like Reggie Rabjohns, whose investment in The College sustains us and helps us continue to evolve.

Read the full article and learn more about Reggie and how you too can support The College’s mission in our 2023-2024 President’s Report.

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