Gloria García Cisneros is an award-winning CFP® professional and wealth manager at LourdMurray in Los Angeles, specializing in complex planning for high-net-worth families. Recognized by InvestmentNews as a “Women to Watch” Rising Star and by the LA Times as a DE&I Visionary, she brings both technical expertise and lived experience as a formerly undocumented, first-generation Mexican immigrant. She is on a mission to normalize first-gen wealth, increase representation in the financial industry, and make financial literacy accessible to all.

Cisneros’s insights and story have been featured in The New York Times, Forbes, Fortune, CNN, and NerdWallet. She also serves on the CNBC Financial Advisor Council, where she contributes her expertise to national conversations on money and wealth. A CFP Board Ambassador and frequent voice at national conferences and community events, she shares her expertise on financial planning, equity, and authentic leadership with audiences ranging from industry professionals to first-gen wealth builders.

Cisneros serves on multiple boards and advisory councils advancing diversity in finance, including the American College Next Gen Advisory Task Force, the board of Remarkably Us, and the planning committee for the SER Latino Advisor Summit. She holds dual degrees from UCLA in Applied Mathematics and Spanish Community and Culture, and believes that combining education with behavioral strategies creates lasting, transformative change.