2025 Second Century Society Induction

Since 2019, the Second Century Society recognizes generous benefactors who have made lifetime gifts totaling 1 million dollars or more of philanthropic impact.

John J. Rocco, MSFS, CLU^®

The life and career of John J. Rocco, MSFS, CLU®, stands as a testament to a lifelong commitment to service, integrity, and leadership. While attending Boston University, he joined the Air Force ROTC and later served his country as a Captain in the U.S. Air Force and a reservist in the Air National Guard. Following his military service, Rocco dedicated an extraordinary 69 years of his career to New York Life Insurance Company and founded the Rocco Insurance & Financial Group. Over the decades, he helped thousands of individuals and families secure their financial futures through expert guidance and unwavering care.  

An undisputed leader in the financial services profession, Rocco was deeply committed to continuous professional development. He earned his Chartered Life Underwriter® (CLU®) designation and, at the age of 63, received his Master of Science in Financial Services (MSFS) degree from The American College of Financial Services. His relationship with The College was one of enduring support. He participated in key initiatives including the 21st Century, One Person, and Invest in the Future campaigns, and served as both Alumni Council Emeritus and Foundation Board Trustee Emeritus.  

His remarkable contributions were recognized through numerous accolades, including Life and Qualifying Membership in the Million Dollar Round Table and The College’s prestigious President’s Award in 2009.

Rocco was happily married for over 65 years to his treasured wife Joan, who predeceased him in the fall of 2024. She always stood behind him and supported him throughout his career and was the wind beneath his sails. He is survived by his three sons, John Jr., David, and Christopher, and seven adored grandchildren. Beyond his love for his family, friends, and work, he always found tranquility and peace on the ocean on his boat, The Whole Life.

Rocco passed peacefully on March 22, 2025, and is deeply missed by all who knew him. His impact endures through his work, friendships, family, and generosity. The College is proud to carry on the legacy of John J. Rocco and is honored to induct him posthumously into the Second Century Society.

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