Subscribe to Newsletter
Related Posts
April 27, 2026
After the success of phase one, The College is launching phase two of its campaign exploring themes of personal passions, hobbies, and side gigs, and how these can add complexity to a personal financial plan.
KING OF PRUSSIA, PA – April 27, 2026 – The American College of Financial Services (“The College”), in partnership with full-service marketing and advertising agency Big Com, unveiled its latest consumer awareness commercial highlighting the benefits of working with a financial specialist. This campaign showcases advisors with specialized knowledge assisting clients with needs that extend beyond general investing and planning needs. The campaign, which launched in October 2025, has focused on a client’s unique financial life, their goals and complexities, and how a competent, educated financial professional can support stronger financial outcomes.
This campaign highlights the capabilities of advisors who offer specialized knowledge. These professionals can meet client needs that many advisors with only general knowledge cannot, and the campaign addresses this through themes of resetting the standards that clients expect, going deeper, and specialization.
“This campaign continues to showcase the value College alumni bring to the table,” said Jared Trexler, chief marketing and strategy officer at The College. “We want the average consumer to become more familiar with how financial specialists can assist them in navigating financial complexities to move through their personal wealth journeys with intention and help advisors see how our education is key to building their businesses and delivering exceptional client service.”
The campaign has already generated significant attention for The College, with 20M+ commercial views and YourAdvisorGuide.com visits up over 150%. The campaign has also included a digital billboard featured in Times Square, an appearance at the New York Stock Exchange, and the four-time American Advertising Award winning consumer-facing advertisement that depicted an advisor specializing in retirement income planning working with clients.
Another prominent feature of the campaign is the promotion of YourAdvisorGuide.com, a website run by The College that allows consumers to locate advisors and offers them the ability to search based off specialization and other specific filters that allow highly tuned searching capabilities.
“I’m excited to see our continued messaging about the value of working with a College designee,” said George Nichols III, CAP®, president and CEO of The College. “As we approach our hundredth anniversary as an institution, I believe our mission of bettering society through financial knowledge is more important than ever. The biggest part of that is providing specialized education to advisors who will take that knowledge and use it to help their clients — but another key part of the equation is making sure prospective clients know that our alumni are out there offering a wealth of knowledge that can help meet their needs.”
ABOUT THE AMERICAN COLLEGE OF FINANCIAL SERVICES
The American College of Financial Services is the nation’s largest nonprofit and accredited educational institution devoted to financial services professionals. Nearly one in five advisors or agents is an alum of The College. The College offers a learning platform that includes professional designation, certification, and degree programs and encompasses early- career foundational knowledge as well as deep, specialized education in tax, retirement income, philanthropy, risk management, and more with the highest-quality combination of rigor and relevance. The College’s faculty represents the foremost thought leaders in the financial services industry. Its educational programs, research, and events offer professionals the opportunity to expand earnings, deepen relationships, and deliver improved client outcomes.
Visit TheAmericanCollege.edu to discover all the ways to gain expertise for every stage.
ABOUT BIG COM
Big Com is a full-service marketing and advertising agency based in Birmingham, Alabama, dedicated to helping national brands connect with consumers. With a unique approach grounded in an earned media mindset, Big Com leverages its PR and creative advertising expertise to build meaningful, lasting relationships between brands and their audiences. For more information, visit www.bigcom.com.
Contacts
Sarah Tremallo
908-967-0381 | Stremallo@jconnelly.com
Jared Trexler
610-526-1268 | jared.trexler@theamericancollege.edu
Related Posts