The American College of Financial Services Welcomes Brandon Carter of USAA to its Board of Trustees

Carter brings decades of financial services and leadership experience, and his expertise will support The College as a trusted source of applied financial knowledge and education. 

“Brandon is a standout leader, and we are pleased to welcome him to The American College of Financial Services Board of Trustees,” says George Nichols III, President and CEO at The American College of Financial Services. “As The College grows and we implement our strategic plan, it is especially important that our Board includes consummate professionals, like him, to help us in our goal to bring students and alumni on a lifelong journey of learning and provide applied financial knowledge and education to everyone who needs it. His deep passion and professional success in supporting our military, veterans, reservists, and their spouses also aligns with the work and our desired expansion of the American College Center for Military and Veterans Affairs.” 

As Chairman and President, Carter oversees the USAA Life Insurance Company and multiple subsidiaries and is responsible for the strategy and operations for product management and distribution, actuary, underwriting, servicing, and claims across the life, health and annuity portfolio. He is leading the digital transformation of the business while preserving USAA’s legendary service. Carter is a member of USAA’s Executive Council, which oversees the strategy and day-to-day operations of USAA’s companies and staff agencies. The USAA family of companies provides insurance, banking and investment and retirement solutions to more than 13 million current and former members of the U.S. military and their families. 

“It’s an honor to serve on the Board of The American College of Financial Services, an institution that shares USAA’s and my commitment to help the people of our nation lead lives of financial wellness, supported by financial professionals with the expertise to lead them.” Carter says. “The College has a robust reserve of talent and knowledge and I look forward to being a part of an organization that delivers the highest quality education to the professionals entrusted with the public’s financial well-being.” 

Prior to his current role, Carter served as General Manager of USAA’s Phoenix Campus, with site management of the expanding facility and its more than 3,000 employees, external community relations, and support for USAA's military affairs and government relations for the State of Arizona. His additional responsibilities included serving as Vice President of Experience Management, leading the transformational journey to a relationship sales culture, marketing campaigns and design capabilities that deliver world-class member experiences. 

Carter joined USAA in 1997, and over his 25-year USAA career has excelled in multiple executive leadership positions focused on sales, marketing, service, operational efficiency, and transformation. He currently holds the Chartered Life Underwriter® (CLU®) and Chartered Financial Consultant® (ChFC®) designations and is a CERTIFIED FINANCIAL PLANNER™ (CFP®). Carter sits on the Board of Directors for the American Council of Life Insurers (ACLI) and is past Chair of LL Global, the parent company of LIMRA and LOMA. He is also an active board member for Tragedy Assistance Program for Survivors (TAPS), a non-profit organization providing comfort, care and resources to families grieving the death of a military loved one. He graduated from Texas A&M University with a Bachelor of Business Administration in Management. Carter and his wife, Sherri, and their three children reside in San Antonio, Texas. 

ABOUT THE AMERICAN COLLEGE OF FINANCIAL SERVICES 

Founded in 1927, The American College of Financial Services is the nation’s largest nonprofit educational institution devoted to financial services professionals. Holding the highest level of academic accreditation, The College has educated over 200,000 professionals across the United States through certificate, designation, and graduate degree programs. Its portfolio of applied knowledge also includes just-in-time learning and consumer financial education programs. The College’s faculty represents some of the foremost thought leaders in the financial services industry. Visit TheAmericanCollege.edu and connect with us on LinkedIn, Twitter, Instagram, Facebook, and YouTube. Discover all the ways you can expand your opportunities with us.