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November 09, 2021
Black women are a critical community for the financial services industry.
- 60% of Black women expressed difficulty finding financial professionals they trust
- 58% of Black women believe race affects treatment more than gender
- 10% more Black women trust individual financial advisors than institutions
This inaugural study from the Center for Economic Empowerment and Equality combines quantitative and qualitative methods to create a holistic picture of Black women’s perception of financial services and money, their wants and needs, the role they play as decision-makers in their households and communities, and the opportunity the financial services industry has to better connect with them throughout their wealth journey by building a tailored and trusting relationship.
Gain insights that exemplify the Center’s collective mindset to narrow the racial wealth gap here.