The American College of Financial Services Launches the FinServe Network with an Inaugural Class of Ambassadors from Across the Industry
KING OF PRUSSIA, PA – September 12, 2023 – The American College of Financial Services is proud to announce the launch of the FinServe Network, a remarkable cross-section of leaders and rising stars in financial services, including College alumni and dedicated volunteers who represent the uniqueness and diverse landscape of the profession.
“We are honored to have these ambassadors join the inaugural FinServe Network class and partner with The College to reach our bold strategic vision to better serve financial professionals and society for the next 100 years,” said George Nichols III, CAP®, President and CEO of The American College of Financial Services. “Through valuable connections and the networks derived from those relationships, we are advancing the conversation around what the financial services profession should truly be. We couldn't be prouder to collaborate with these leaders and look forward to working together to help redefine the future of financial services.”
The FinServe Network serves as a valuable resource for The College, advocating on behalf of its vast alumni network, providing unique perspectives and expertise on industry trends, and sharing a collective passion for lifelong learning. FinServe ambassadors will provide a behind-the-scenes preview into the innovative ways The College is growing with the intent of sparking ideas to put forward in their own careers. Issues such as training, retention, career development, access to financial services and practice management are all topics that were workshopped during the FinServe Network’s first in-person gathering in Spring 2023, and these conversations will continue as The College identifies additional areas to best serve its alumni in their career paths.
“The opportunity to be involved in shaping the programs and offerings of The College to truly impact our colleagues and future professionals is extremely inspiring,” said FinServe ambassador Heather Welsh, CFP®, AEP®, MSFS, Vice President, Wealth Planning Department Leader, Sequoia Financial Group. “The exchange of ideas with other College alumni has always been so valuable to me and formalizing this forum opens so many opportunities to meaningfully impact the industry. Financial services and financial education is for everyone.”
The ambassadors are also highly committed to working with The College to create content to inspire and engage in guided conversation on The College’s new website, across social media, and at industry events.
“I’m honored to go beyond broker/dealer affiliations and join a group of financial planning and wealth management leaders chosen by The American College of Financial Services,” said FinServe ambassador Padric Scott, WMCP®, ChFC®, CLU®, CAP®, AEP®, CFP®, CCFC, President and CEO, Crossroad Capital Partners. “This noble profession is constantly evolving, and it is exciting to be at the forefront of that conversation. Our goal as FinServe ambassadors is to continue to expand the opportunities offered through our connection with The College and foster sustained growth through those connections that will hopefully open new avenues for access.”
Meet the FinServe Network ambassadors partnering with The College to benefit society at TheAmericanCollege.edu/FinServeNetwork.
Inaugural FinServe Network Ambassadors:
- Jason Austell, CFP®, MSFS, ChFC®, CLU®, RICP®, AEP®, CAP®, CASL®, MassMutual
- Nancy Du, MBA, RICP®, CFP®, Ashford Advisors
- Mary Fischer-Nassib, CAP®, Sow Good Now
- Drew Gerling, MSFS, ChFC®, CLU®, CAP®, RICP®, CFP®, Thrivent
- Centario J. Grier, J&G Legacy Financial Group
- Terry Parham, Jr., CFP®, ChFC®, CLU®, RICP®, WMCP®, Innovative Wealth Building
- Richard Peck, CFP®, ChFC®, CAP®, Richard C. Peck Consulting, LLC
- Alanah Phillips, Break Up With Your Broker-Dealer, Advisor Launch Pad
- Angela Ribuffo, CFP®, RICP®, ChFC®, WMCP®, CDFA®, CLTC®, Raion Financial Strategies, LLC
- Irv Rosenzweig, ChFC®, CLU®, AEP®, CFP®, Diversified, LLC
- Padric Scott, WMCP®, ChFC®, CLU®, CAP®, AEP®, CFP®, CCFC, Crossroad Capital Partners
- Andrew Tudor, CFP®, CAP®, RICP®, Alchemist Wealth
- Heather Welsh, CFP®, AEP®, MSFS, Sequoia Financial Group
- Fatima T. Williams, FSCP®, New York Life Insurance Company, LLC
- Marco Williams, CFP®, J.P. Morgan
- Scott A. Winslow, MSFS, ChFC®, CLU®, RICP®, AEP®, CCFC, Nabell Winslow Investments & Wealth Management
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ABOUT THE AMERICAN COLLEGE OF FINANCIAL SERVICES
Founded in 1927, The American College of Financial Services is the nation’s largest nonprofit educational institution devoted to financial services professionals. Holding the highest level of academic accreditation, The College has educated over 200,000 professionals across the United States through certificate, designation, and graduate degree programs. Its portfolio of applied knowledge also includes just-in-time learning and consumer financial education programs. The College’s faculty represents some of the foremost thought leaders in the financial services industry. Visit TheAmericanCollege.edu and connect with us on LinkedIn, Twitter, Instagram, Facebook, and YouTube. Discover all the ways you can expand your opportunities with us.
Contacts:
Sarah Tremallo
908-967-0381 / stremallo@jconnelly.com
Lindsey Allumbaugh
678-643-1310 / lindsey.allumbaugh@theamericancollege.edu
The American College of Financial Services to Host 9th Annual Clambake & Soldier-Citizen Award Ceremony Empowering Those Who Serve
KING OF PRUSSIA, PA – September 7, 2023 – The Annual Clambake & Soldier-Citizen Award Ceremony, hosted by The American College of Financial Services and the American College Center for Military and Veterans Affairs, and supported by the Center’s founding sponsor and partner, Penn Mutual, will take place September 21, 2023, at the National Constitution Center in Philadelphia, Pennsylvania. The event, which is celebrating its ninth year, transforms the lives of active-duty, guard, reserve members, veterans, and their spouses by raising money for full scholarships for professional designations and degree programs offered by The College.
“We’ve been here for military families for over 10 years, with roots that go much deeper, offering life-changing career transition support and opportunities for those who have honorably served in the Armed Forces," said Jim Roy, #16 CMSAF, USAF (Ret.), Executive Director of the Center for Military and Veterans Affairs. "We couldn’t do the work we do without the impactful donations of partners, organizations and individuals. This event is a celebration of that support and an opportunity to honor those who serve.”
The event features a patriotic, informative, and moving program, highlighting the work of the Center and the promise of the veterans and service members it serves. The cornerstone of the Clambake is The American College Soldier-Citizen Award, established in 2014 to recognize individuals in the financial services industry who have made significant contributions to the United States military, their community, and our society. The award aims to celebrate sacrifice, success, and service. The 2023 Soldier Citizen Award Recipient is Admiral Michael G. Mullen, USN (Ret.)
“Admiral Mike Mullen truly exemplifies the values of a soldier and a citizen. As a soldier, he has given over 40 years of military service to our nation at the highest levels of leadership,” said John M. Howard, Chairperson of the Board of Trustees of The American College of Financial Services. “As a citizen, he has done significant work in the financial services industry, held numerous board positions with for-profit and nonprofit organizations, taught national security decision-making policy, ethics, and leadership, and has received many distinguished awards. Much of his work with non-profit organizations is related to assisting military veterans and their families. It was an honor to nominate Admiral Mullen for this award in recognition of his sacrifice, success, and service.”
Admiral Mullen is President of MGM Consulting, which counsels global clients on related issues to geo-political developments, national security interests, and strategic leadership. He served as the 28th Chief of Naval Operations from 2005–2007 and the 17th Chairman of the U.S. Joint Chiefs of Staff for Presidents Bush and Obama from 2007 to 2011. He led the military during a critical time of change and transition. Admiral Mullen advanced the rapid fielding of innovative technologies, championed emerging and enduring global partnerships, and promoted new methods for countering terrorism. After his retirement from the United States Navy in November 2011 after 43 years of honorable service, Admiral Mullen joined the corporate boards of General Motors from 2013–2018 and Sprint from 2013–2019. He serves on numerous boards, including Bloomberg Philanthropies, Naval Academy Foundation, Naval Postgraduate School Foundation, and a wide array of nonprofit organizations dedicated to improving the growth, development, recovery, and transition of military veterans and their families.
This year’s Clambake will be emceed by Tracey C. Jones, MBA, PhD, Center Advisory Council Chair, author, speaker, veteran, publisher, podcaster, and international leadership expert, who currently serves as president of Tremendous Leadership and T3 Solutions. The Center for Military and Veterans Affairs has experienced robust growth since its launch in 2012 thanks to generous support from corporate and private donors, and many members of the military community. The annual Clambake & Soldier-Citizen Award Ceremony continues to generate professional interest and garner financial support for the important mission of the Center.
The following morning, on September 22, 2023, the Military Center will host a Leadership Symposium, "Bridging the Gap in an Ever-Changing World", that includes a panel of distinguished leaders from academics, business, and the military. The panel will be followed by the annual Maury Stewart Lecture, supported by Center Founding Partner and Sponsor Penn Mutual Life Insurance Company. The lecture, which engages the most notable individuals from diverse disciplines to address themes and issues critical to leadership development in the financial services profession, will be delivered by marquee speaker Colonel Nicole Malachowski, USAF (Ret.) on the subject Harnessing Headwinds: Successfully Navigating Change & Adversity. She is a combat veteran and the first woman pilot on the Thunderbirds Air Demonstration Squadron.
Join the Center’s work to empower those who serve with the gift of knowledge, education, and career transition opportunities. Make your gift today at TheAmericanCollege.edu/Veterans.
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ABOUT THE AMERICAN COLLEGE OF FINANCIAL SERVICES
Founded in 1927, The American College of Financial Services is the nation’s largest nonprofit educational institution devoted to financial services professionals. Holding the highest level of academic accreditation, The College has educated over 200,000 professionals across the United States through certificate, designation, and graduate degree programs. Its portfolio of applied knowledge also includes just-in-time learning and consumer financial education programs. The College’s faculty represents some of the foremost thought leaders in the financial services industry. Visit TheAmericanCollege.edu and connect with us on LinkedIn, Twitter, Instagram, Facebook, and YouTube. Discover all the ways you can expand your opportunities with us.
Contacts:
Sarah Tremallo
908-967-0381 / stremallo@jconnelly.com
Lindsey Allumbaugh
678-643-1310 / lindsey.allumbaugh@theamericancollege.edu
The American College of Financial Services Appoints Joe Bergan and Ellen Rinaldi to Board of Trustees
Joe Bergan, the Principal responsible for Professional Development Elective Training at Edward Jones, and Ellen Rinaldi — who served as the Chief Security Officer and Chief Information Security Officer at Vanguard — will bring their array of insights to the Board. Bergan and Rinaldi possess decades of financial services leadership experience that aligns with The College’s mission to benefit society and vision to accelerate impact leading into its centennial celebration in 2027.
“Joe and Ellen have been standout leaders within their respective financial fields, and we are pleased to welcome them to The American College of Financial Services Board of Trustees,” says George Nichols III, President, and CEO at The American College of Financial Services. “They bring decades of senior leadership and unique skills in client-facing, home office, and information technology roles to their governance responsibilities. Their guidance will be invaluable.”
Bergan spearheads the Professional Development Elective Training initiative for Edward Jones’ Branch Development division. He began his tenure at Edward Jones in 1998 as a Financial Advisor in Sunset Hills, Missouri, and built his career on fostering meaningful personal and financial relationships with clients through advanced development and designations. These efforts led to him being recognized as a top financial advisor within his region, and he would later share his success with others by serving in several leadership roles. This included a stint as a regional leader, which he held from 2008 until November 2013. Bergan has since relocated to the firm’s St. Louis headquarters, where he has held his current responsibilities since October 2021. He is a graduate of the University of Pennsylvania Wharton School’s Securities Industry Institute and earned a degree in business administration from the University of Notre Dame.
“As I’ve grown with Edward Jones, I’ve made a commitment to uplifting others within the financial services industry, which is why I am honored to support other financial professionals through my work with The American College of Financial Services Board of Trustees,” Bergan says. “I am excited to share the skills I’ve developed over the course of my career within the profession’s leading academic institution.”
Rinaldi served as an expert in cyber risk management for Vanguard, a $6 trillion-plus financial services organization. She created a comprehensive, integrated global security function that successfully protected more than 22 million institutional and retail shareholders’ assets as well as sensitive corporate data and business and technical infrastructure. Rinaldi has more than twenty years of leadership experience and served as the first Chair of the Chief Information Security Officer Advisory Committee of the Investment Company Institute (ICI) for four years until her retirement in January 2019.
“In an age where technology is at the forefront of business, it is paramount that the appropriate security measures are taken to mitigate cyber risks and ensure trusted, secure financial exchanges,” Rinaldi says. “I am honored to share my experience with the Board of The American College of Financial Services. This institution delivers the high-quality education necessary for future financial leaders to innovate and thrive, and I am excited to be aiding them on their path toward success.”
Rinaldi received her B.A. from the University of Connecticut, her J.D. from Suffolk University Law School, and her L.L.M. in Taxation from Boston University Law School. She serves as a member of the Board of Penn National Insurance, a mutual regional casualty property company and sits on both the Finance and Audit Committees. She is also on the Board of Governors for Main Line Health, a not-for-profit health system with four of Philadelphia’s most respected acute care hospitals.
ABOUT THE AMERICAN COLLEGE OF FINANCIAL SERVICES
Founded in 1927, The American College of Financial Services is the nation's largest nonprofit educational institution devoted to financial services professionals. Holding the highest level of academic accreditation, The College has educated over 200,000 professionals across the United States through certificate, designation, and graduate degree programs. Its portfolio of applied knowledge also includes just-in-time learning and consumer financial education programs. The College's faculty represents some of the foremost thought leaders in the financial services industry. Visit TheAmericanCollege.edu and connect with us on LinkedIn, Twitter, Instagram, Facebook, and YouTube. Discover all the ways you can expand your opportunities with us.
The American College of Financial Services Partners with Guild to Support Working Adult Learners
Guild partners with forward-thinking companies to invest in their employees, unlocking opportunities for personal and professional growth through education and learning programs, career development, and one-on-one coaching.
“The College’s applied financial knowledge and education has supported professional growth and success for nearly a century. We’re excited to work alongside Guild and innovative financial services organizations in service of those who fortify the financial security of all Americans,” said George Nichols III, The College’s President and Chief Executive Officer. “We look forward to educating these professionals and becoming their lifelong learning partner.”
Through this new partnership, employees at innovative employers including Regions Bank will now have employer-funded access to The College’s applied financial knowledge and education through some of the most recognized and reputable programs in the profession, allowing financial services professionals across the country to attend without the burden of student debt. As it grows in impact ahead of its centennial celebration in 2027, The College helps professionals accelerate through knowledge, grow through connections, and uplift through community.
“We are proud to announce the addition of The American College of Financial Services to Guild’s Learning Marketplace,” said Marty Martinez, Chief Partnerships Officer at Guild. “The College has a history of supporting financial services professionals, helping them realize their career goals through rigorous, practical education in their field. They are positioned to support employers across the sector as they invest in the career development of their employees and unlock in-demand career pathways across financial services.”
Current employees at U.S. based companies whose employer offers education programs are encouraged to contact their HR representatives to see if Guild and The College are an option for them.
ABOUT THE AMERICAN COLLEGE OF FINANCIAL SERVICES
Founded in 1927, The American College of Financial Services is the nation’s largest nonprofit educational institution devoted to financial services professionals. Holding the highest level of academic accreditation, The College has educated over 200,000 professionals across the United States through certificate, designation, and graduate degree programs. Its portfolio of applied knowledge also includes just-in-time learning and consumer financial education programs. The College’s faculty represents some of the foremost thought leaders in the financial services industry. Visit TheAmericanCollege.edu and connect with us on LinkedIn, Twitter, Instagram, Facebook, and YouTube. Discover all the ways you can expand your opportunities with us.
ABOUT GUILD
Guild’s Career Opportunity Platform™ enables forward-thinking employers to invest in their employees, unlocking life-changing opportunities for personal and professional growth through education and learning programs, career development, and one-on-one coaching. Guild partners with the nation’s largest employers — including Walmart, Chipotle, Discover, Hilton, Target, The Walt Disney Company, and healthcare systems like Providence Health and UCHealth — to create cultures of opportunity that will help them attract and retain top talent, and build the workforce of the future. Guild offers a marketplace of curated education and learning programs designed for the success of working adults. Layered onto that is support, guidance, and resources at every step to help ensure the new skills employees are building translate into career pathways that are in demand at their companies — all without paying for tuition or career services on their own. For more information, visit guild.com.
Behind the Blue Hues
The innovation of thought born in a University of Pennsylvania lecture hall back in 1904 remains the heartbeat of The American College of Financial Services’ mission today. After 96 years, our educational entrepreneurship has continued in lockstep with that mission; which in truncation and with emphasis, is all about how best to benefit society.
Rooted in that calling, the how has shifted in shape and speed with the profession and the needs of all Americans. Regulatory matters, political headwinds, macroeconomic climates, and kitchen table issues have all influenced the applied knowledge needed to meet, or even foretell, those times.
No organization remains a market leader for a near-century without a comfort in its own skin and a spirit of service that permeates everything it does. That doesn’t mean roses dot every decade, as ebb and flow occurs everywhere.
Yet, we wear our history as a badge of honor, an emblem of stability, and a marker of longevity. A long time since Dr. Huebner first stepped foot in a Wharton classroom, financial education remains both a predominant need in the profession and a prevalent gap in communities still underserved and unengaged from financial services.
As we set out to embrace Dr. Huebner’s mission, and to forward the future of financial services, we understand the opportunities in front of us. We have our beliefs on what the future of the profession looks like, the value advisors and agents provide, and how an empowered, educated public can meet these professionals – when they’re ready – to forge trusted relationships.
To meet this moment, we took a hard look at ourselves – our successes and shortcomings, our initiatives and impacts, our programs and the people we serve. We needed a strategic focus to match our desires, aligned with those unique opportunities ready-made for our leadership.
The College has grown significantly since George Nichols III became the 10th President and Chief Executive Officer in late 2018. Double-digit growth, new programs, impactful work to narrow the racial wealth gap, awards, accolades, and an accelerated strategy to achieve our 2027 centennial vision: to become the standard of excellence in providing applied financial knowledge and education through a platform that serves financial professionals, nonprofit and for-profit executive leaders, underserved communities, as well as consumers looking to improve their personal understanding and management of finances and wealth.
Not a Rebrand…
As a financial services marketer for over 15 years, I’ve heard “rebrand” to mean many things to many people. Name changes, a new sans-serif, greater use of that peach color everyone loves internally. As we embarked on our efforts to drive deeper impact and tell our story to more people in more places, we of course assessed our wrapper. How any organization presents itself to the world is important – and there’s an art and science to typography and color selection. We did those things – and I’m excited to show the world our work.
Reconstructing our digital experience from the ground up was equally essential. As the front-door to who we are and what we offer and stand for, a website is a primary agent for growth. The last 18 months, and a lot of heart and talent, went into the new, industry-leading (in my opinion) website set to launch at that same time.
We’re connecting the new visual brand and digital experience to a unique, internally-produced brand campaign titled, Your Life’s Work. To produce such a quality campaign with a what’s-in-it-for-me story arch is gratifying; even more so when it’s done almost exclusively by the people you work closely with each day.
All of that – the visual and digital identities and a brand campaign to drive greater professional awareness are important, but only as the vehicle and voice to a much bigger, more consequential pitch.
The American College of Financial Services is reshaping how it impacts the financial services profession and society with an ambitious set of goals and focus underpinned by a common belief…
More knowledgeable financial professionals and consumers help forge stronger financial partnerships, drive more scalable financial outcomes, and deliver more sustainable financial security for all Americans.
That’s both differentiated and steeped in Dr. Huebner and history.
So, not a rebrand. We’ll look different, perhaps sound different at times. And we’ll certainly be testing out new ideas in new places. But we’re still The American College of Financial Services. 
…Instead the Reshaping of a Professional Bedrock
To outsize our impact, we assessed a promising foundation for the future. Starting with the Chartered Life Underwriter® (CLU®) Program back in 1927, The College has anchored to certifications and designations as markers of a professional, ethical commitment to client service. Designations and graduate studies will still serve as the springboard to lifelong learning.
We aim to elevate the profession’s expertise through specialized applied financial knowledge and education. Through specialized designations, degrees, certificates, and just-in-time learning options, The College seeks to equip a new era of specialists to boost the financial advice they give and increase consumers’ financial strength through more trusted relationships with financial professionals.
Research by Spectrem Group in 2021 identified a large gap between the services clients expect and what they receive from financial professionals. Financial planning, trust services, and advice on wealth transfer, estate planning, tax planning, long-term care insurance, life insurance, and more all fall grossly below clients’ expectations.
This advice movement is supported by the continued shift to a “teaming” framework within many financial services business models, where specialists provide integrated planning within a firm instead of outsourcing to third-party centers of influence. The College is well-suited to meet these needs with its existing portfolio of well-recognized, well-respected programs and an expanded network of potential offerings of various topics and modalities.
We also look at crystallized demographic trends. 12,000 Baby Boomers will retire in 2024 – the peak of the age 65 tsunami. In 2024, 15 million Americans will be 65 or older. And according to the Boston College Center for Retirement Research, as many as 50% of retired households are “at risk” of not having enough income to maintain their standard of living in retirement.
Yet, while Baby Boomers are a demographic group feeling a potentially urgent need for advisory services, retirement planning is far more holistic and spans an individual’s lifetime. Roughly 78% of Americans have $50,000 or less saved for retirement, while 89% of women receive a failing grade on financial literacy.
At the behest of individual complexities, questions, and desires – retirement planning has become far more personalized and comprehensive. These clients demand tailored solutions that align with their individual or family circumstances, aspirations, and values.
The College has prioritized deepening the expertise of more financial professionals with vital and valued knowledge to improve retirement outcomes across a wealth-building (and protecting) journey. And the same holds true of consumers, who can leverage applied knowledge to improve retirement readiness, no matter their age. While Baby Boomers have the immediate need, the next generations think about retirement and lifestyle planning differently, are as unprepared by any statistical measure, and are the next big wave of potential clients.
The College is thinking about retirement as a lifecycle approach that can create a large business opportunity for financial professionals and impact society in immeasurable ways.
That means a broader portfolio of knowledge, timely thought leadership and research, and events that reflect the new retirement planning paradigm.
Finally, as a convener, connector, and catalyst for change, we believe The College is uniquely positioned to help diversify the financial services profession and transform avenues of access to and understanding of finance and wealth. We view diversity as a business imperative – not just a moral one – and as a lasting form of economic justice through avenues of access across underserved communities. We view recruiting and retention in equal measure, and focus on how to make meaningful progress in career advancement to support more diverse leadership teams in the profession.
This access agenda extends to consumers through applied financial education programs that highlight “moments that matter” and empower all people to raise confidence in their financial literacy and know when to engage financial professionals in their relationship with money.
What This Means in Action
Going behind the blue hues, you’ll start to notice a centering of our work: Specialization. Retirement. Representation. Those three tenets align our focus and the lens through which we view our ability to expand our reach and impact to benefit society.
And that story is what excites me as a marketer and senior leader at The College. Not often do you get the opportunity to help craft a deeper focus on areas of such consequence. Not often do you get to connect that powerful message to a modernized brand launching the profession into the future.
When colors or fonts change, people ask? What’s really changed. Often, the answer is nothing beyond brand boredom. This time, so much has. The name and iconic logo may stay the same – but the boldness of our palette now aligns with the audacity of our actions. We’re a platform to expand your opportunities.
We’re a non-profit, accredited institution with the applied financial knowledge, professional networking opportunities and events, and impact initiatives that focus on you and the people and communities you serve.
Technology can make you more effective. Systems can make you more efficient. But there’s nothing commoditized about innovative e-learning, enterprise events, and societal solutions. Here, you can accelerate through knowledge. Grow through connections. Uplift through community.
That’s what's behind the blue hues.