Executive Education from the Leaders in Applied Ethics
A unique evidence-based education that equips home office leaders with the skills necessary to build and restore trust.
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January 25, 2024
Research from the American College Cary M. Maguire Center for Ethics in Financial Services reveals a sobering reality: only one-third of consumers report high trust in financial services.
Recognizing this gap, The American College of Financial Services developed the Trust & Leadership Certificate Program, designed to equip home office leaders with the skills necessary to build and restore trust with their field force, home office colleagues, and ultimately consumers.
The program is a cohort-based model meant for 10 to 30 select leaders at a single firm working at their corporate or home office. It’s the only executive education program to address the implications of trust between home office leaders and their field force, their colleagues, and their clients.
Participants meet for 10 hours of learning either in-person, fully remote, or hybrid, with approximately five hours of pre-reading and prep time. In-person sessions can be conducted on company grounds or as part of an existing engagement opportunity (e.g., a company retreat). Summarizing their experience in the program, one leader remarked, “Understanding the different trust challenges that the groups presented will enable me to use the information when coaching my team and working with peers.“
The centerpiece of the program is a capstone project. Participants work with their peers to workshop a real-world trust and leadership challenge for review. In a final group presentation, participants offer an analysis of the challenge and a plan to address it. In doing so, the capstone enables participants to apply the insights and tools learned in the program and positions them to lead on trust within their companies.
Enrollment is limited, so don't wait!
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